Wednesday, July 16, 2008

Fire your postmodern copywriters

Woolworths has a really stupid new ad. It says something like this: Number one for "value"

It really makes me wonder what "value" is, if not value itself.

3 comments:

Anonymous said...

Too much Gruen Transfer for PTR!

Actually, I think the Woolies tagline is a satirical reference to South East Queensland's recycled water pipeline, which is of course, "We value number twos"!

Anonymous said...

I think its an assignment statement from a high level woolworths designed programming language!

In C it would be
int value=1;

Anonymous said...

I think they couldn't decide what they wanted. So they came up with a random word generator. Only they hired a poorly educated programmer. Consequently it produced: "Number one for #Value!#"

It stuck.

Keep up the good blogging!